Jason and Emma Messenger bought their first toy shop eight years ago – today, the pair own seven Toymaster stores, the most recent of which is Hamlins in Berkhampstead.
How did you get into toy retail?
In 2004 my wife and I had three flower shops in Oxford and we found the opportunity to buy a toy shop in Marlow. We spent a lot of time in toy shops around then as we had young children, and we thought how fantastic it would be to have the opportunity to run our own one.
Once we bought it our main aim was to improve customer service and we didn’t ever like the thought of a customer walking out of the shop without anything – or not being able to give them what they want.