Sylvanian Families heads off on a Hamleys Summer Tour - ToyNews

Sylvanian Families heads off on a Hamleys Summer Tour

Freya Chocolate, Ralph Walnut and Tiffany Golightly are hitting the road.
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Epoch making toys' Sylvanian Families is heading off on a Hamleys Summer Tour.

Freya Chocolate, Ralph Walnut and Tiffany Golightly will be performing in the brand’s in-store stage show at specific times at the following Hamleys stores:

  • July 23rd – Hamleys Regent Street
  • July 30th – Hamleys Intu Lakeside
  • August 20th – Hamleys Glasgow
  • August 22nd – Hamleys Manchester
  • August 25th – Hamleys Cardiff

EPOCH making toys is supporting the roadshow with an on-site activities including a guessing game.

The events will help to drive footfall and raise awareness for the new Sylvanian Families shopping products such as the Boutique (released July 2016). Epoch making toys is supporting the activity with a rigorous PR, social media and marketing strategy in the run up to the event.

“We’re thrilled to pair up with Hamley’s, one of the most iconic toy stores in the world, for the second year in a row," said Yuki Otsuka, marketing manager at Epoch making toys.

"Fans across the country will have the opportunity to engage with the brand through these live performance events and accompanying promotional activity.”


INDIE PROFILE: Sylvanian Families

On the outskirts of North London stands a shop dedicated to the world of Sylvanian Families. Robert Hutchins talks to store operations manager Ben Miller about success and a love for the miniature animals.

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