Suppliers grab gold in 2012 Independent Toy Awards

Indie retailers honour their favourite products in Toy Shop UK's awards.
Author:
Publish date:
5_184_8248_Toy Shop UK Awards.jpg

The results of Toy Shop UK's Independent Toy Awards are in. The retail directory website asked over 900 independent toy retailers what they thought were the best toys of 2012.

There were three distinctions - Gold, Silver and Bronze - available in 15 different categories, meaning there were 45 honours, or 'Medals' up for grabs in this Olympic inspired event.

In Gold, VTech picked up two medals for its First Steps Baby Walker in the Baby category, and the InnoTab 2 in Electronic. Flair's Trash Pack Street Sweeper won best collectable, while the Ark DIY-distributed Triqo construction range was named the best Creative toy.

Here’s the full list of Gold Medal winners:

Baby - First Steps Baby Walker (VTech)
Collectable - Trash Pack Street Sweeper (Flair)
Creative - Triqo (Ark DIY)
Construction - HEXBUG Nano Hive Habitat Set (Innovation First)
Dolls - Baby Stella (Manhattan Toy)
Eco - Multi Fun Flower Bead Fun (EverEarth)
Educational - Bananagrams (Bananagrams)
Electronic - InnoTab 2 (VTech)
Game - Rory's Story Cubes: Voyages (Coiledsping Games)
Licensed - Mike The Knight Deluxe Glendragon Castle (Character Options)
Outdoor - Union Jack Kurve Balance Bike (Kiddimoto)
Vehicles - Corgi Construction Playset (Hornby)
Role Play - Uptown Espresso Kitchen (Kidkraft)
Soft - Soft Play Food (Haba)
Wooden - Figure of Eight Train Set (Bigjigs)

Toy Shop UK founder Michael Hawkins said: "If anyone's qualified to comment on great toys, it's independent retailers. They are the ones on the sharpest end of the toy industry - and we have always taken great pride in championing them whenever and wherever we can."

Hawkins added: "The thing I love most about our awards is that - through no planning or influence - the winners lists tends to be full of toys that have tons of play value, are realistically priced and possess an underlying educational or creative slant."

Visit the Indepdenent Toy Awards minisite to see full details, as well as the Silver and Bronze Medal winners.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

2 indie toy award.png

Reaction to Independent Toy Awards 2014 revealed

“This year’s list of winning toys features a truly diverse mix of products which I think perfectly reflects the life, character, and occasionally eclectic nature of the independent toy retailers that bring so much to this industry," said Toy Shop UK's Michael Hawkins.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.