Summer sales do little to tempt shoppers

July shopper numbers fall year-on-year, but have risen compared to June.
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July shopper numbers fall year-on-year, but have risen compared to June.
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Figures released today from the Retail Traffic Index (RTI), from analyst SPSL, show July shopper numbers fell by two per cent year-on-year, but rose by 8.1 per cent against June 2008’s figures.

The figures are based on customers actually entering over 4,600 retail premises across the UK excluding supermarkets and convenience stores.

Regional shopping centres also continued to be penalised, according to the report with shopper numbers down 2.4 per cent year-on-year, slightly worse than the national average.

Local high street shopper numbers had a slight resurgence in July, however, with figures down by only 0.9% year-on-year.

SPSL’s retail psychologist, Dr Tim Denison reassured that the situation is not as bad as it may seem:

“The decline signals a gradual softening in demand, rather than anything more dramatic; a time when perhaps shoppers are mentally re-adjusting their spending priorities and challenging their old habits."

Denison concluded: “Our prediction remains the same: that the gap in retail footfall against last year will not fall below 4%, though we are expecting the deficit to continue to widen from the 2% figure in July.”

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