Smyths Toys is preparing for the roll out of its YouTube Stars initiative.
Children of all ages across the UK and Northern Ireland can take part for a chance to become a YouTube unboxer and win £100 worth of Smyths vouchers.
Those looking to take part are invited to upload a video to WeTransfer and email the link to firstname.lastname@example.org for their chance to feature on the Smyths Toys official YouTube channel.
“We want to hear what kids have to say about their favourite toys,” said Amy Matthews, PR and events executive at Smyths Toys.
“Our new YouTube Stars campaign encourages kids to have fun and share their experience with others when unboxing and playing with their favourite toys.”