Smyths Toys is set to open its doors to a brand new store in Tamworth this Easter.
On Good Friday kids can expect to see Sonic the hedgehog, Barbie and more guests in store as the toy retailer officially opens.
Based in Ventura Retail Park, the store will open at 9am, where attendees will enjoy face painting, candy floss and more.
Anthony Lydall, store manager, said: "We're delighted to be opening a new Smyths Toys Superstore in Tamworth,” reports the Tamworth Herald.
"We invite everyone down to join the opening day party on Friday, where there's sure to be a tremendous sense of fun and enjoyment.”