Smyths Toys appoints new advertising agency

TBWA\Manchester will raise brand's awareness in UK with campaign launch this year.
Publish date:

Smyths Toys has appointed TBWA\Manchester as its new agency to handle its £11m advertising account.

TBWA\Manchester's first campaign will aim to raise awareness of the brand in the UK and is due to launch later this year.

Tony Smyth, owner of Smyths toys, said: "Following a hugely successful year for Smyths in 2012, we wanted to bring an agent on board to create a new and compelling brand idea to propel Smyths into our next phase of growth.

"We were greatly impressed by TBWA\Manchester's insightful approach and enthusiasm for our brand."

Chief executive at TBWA\Manchester, Fergus McCallum, said: "We're delighted to be working with Smyths at what is a really exciting period of growth for its business.

"It's a fantastic opportunity to have some fun creatively, while developing work that disrupts the conventions in the sector."

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.


Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019