Small UK traders can now undercut Amazon following OFT intervention

Online giant drops its Marketplace price parity policy allowing sellers to set their own prices.
Author:
Publish date:
Social count:
0
amzon.png

Amazon has reached an agreement to scrap a clause banning third party traders from undercutting its prices elsewhere, following an intervention from the Office of Fair Trading.

The Guardian reports that third party traders are currently forced to charge the same amount on any other platform as they do on Amazon, but independent and rival websites can now undercut it.

OFT launched a formal investigation into the price policy last October following numerous complaints. Amazon's clause meant that trades could not sell a product including delivery, for a lower price on its own website or another site.

The OFT has now welcomed Amazon's decision to drop the clause.

Cavendish Elithorn, OFT's senior director of goods and consumer, told reporters: "We welcome Amazon's decision to end its Marketplace price parity policy across the EU.

"We are pleased that sellers are now completely free to set their prices as they wish, as this encourages price competition and ensures consumers can get the best possible deals."

Related

Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Melissa and Doug Job Logo 620 x 349

Operations Planner

Imagine working for a company with a mission you can truly believe in, a playful and energetic culture, a talented team and a bright future! Melissa & Doug, the toy company committed to nurturing childhood wonder, is looking for an Operations Planner to coordinate the demand planning and supply between European markets and the US.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.