Slow Toys to be unveiled at Selfridges

Thierry Bourret's toy awards become a media event; Will take place the day before Dream Toys.
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The ten winning Slow Toys will be revealed to the media at London's Selfridges department store on October 30th.

Last year Asobi boss Thierry Bourret launched the Slow Toy Awards in reaction to the 2011 Dream Dozen. This year Dream Toys is set to take place on October 31st.

Slow Toys are those which are not made of plastic, do not use batteries and encourage traditional play, amongst other things.

Unlike other toy awards, toys can be nominated and toy suppliers do not have to pay to enter their products.

The team behind the Slow Toy Awards has reported that entries have been “flooding in” and now, with the Selfridges event on the calendar, is looking forward to the grand unveiling.

Thierry Bourret said: “To have our awards recognised by an establishment as prestigious as Selfridges is really something. My aim is to inspire the industry and put Slow Toys on everyone’s radar and I am confident we will achieve this goal.

“Looking at the current selection of entries, we already have a wonderful range of products so the competition is certainly going to be tough.”

To nominate a toy simply email the name of the brand, product, stockists, cost and why you feel it should be awarded a Slow Toy accolade to The competition will close at midnight on September 26th.

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