The Slow Toy Awards are picking up pace as Harrods prepares to unveil the Slow Seven this October, while the movement has gained international recognition, featuring in America's Worth magazine.
Recently featuring an article on the loss of traditional toys in America, Thierry Bourret, the man behind the Slow Toy Movement appeared in the lifestyle magazine, aimed at America's wealthiest.
Earlier this year, Dragons' Den's Theo Paphitis and James Caan awarded Asobi the Small Business Sunday Award on Twitter and business advice in the London Evening Standard.
Thierry Bourret said: "I always say that passion is the key to success. I never expected the Slow Toy Awards to be such a triumph, I initially just wanted to raise an issue that I am passionate about and it appears that a lot of others share this.
"There is room in the market for a variety of different toys, including apps and electronics. However, I feel that kids of today are too consumed with computer games and toys which are poorly manufactured and leave nothing to the imagination.
"I can only hope that the Slow Toy Awards continues to put some emphasis back on wonderful toys and claim back their rightful place in the toy boxes of children today."