Skylanders Giants Magic Choc lands in TRU - ToyNews

Skylanders Giants Magic Choc lands in TRU

Special edition edible model making kits will be based on the Legendary Chill figure.
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Skylanders Giants Magic Choc will launch exclusively in Toys R Us stores across the UK.

Distributor The In Thing has announced that the limited edition edible model making kits will be centered around the sought after Toys R Us exclusive Legendary Chill figure.

The £4.99 packs - featuring a combination of milk, white and dark chocolate, an anti bacterial wipe and an exclusive model ideas booklet - show fans how to create their very own chocolate model of Legendary Chill. 

View a larger image of the Legendary Chill Magic Choc here.

The Toys R Us release also sees a shift forming at The In Thing, moving away from its role as sub-distributor to launch its own product ranges, managing both the manufacturing and distribution behind them.

A statement read: "It seems the days of solely distributing other supplier's product ranges are well and truly behind us, with the likes of Magic Choc and more recently, Predasaurs storming through the UK toy industry."

Kieran Murphy, Head of Marketing at The In Thing, said: "We’re the independent distributor for Skylanders Giants, so it was fantastic to launch our own exclusive with the licence.

"I think the launch speaks for itself in showing how far The In Thing has grown. The shift has been gradually taking place over the last few years, but to finally be standing tall releasing our own products, alongside a range of exclusive lines with the latest licensees – it really is a fantastic time for us."

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