Simba Smoby has teamed up with pop star Pixie Lott to launch the Steffi Love by Pixie Lott: Magical Dreams fashion doll range.
The collaboration sees Lott join forces with Steffi Love, the fashion doll brand from Simba, to release a new collection of fashion dolls.
Launched to a VIP audience at London's Hamleys, Lott showcased the Magical Dreams collection consisting of four brand new Steffi Love dolls themed around princesses, fairies and mermaids.
Currently working on her fourth studio album due for release next year, Lott will also appear in the new Steffi Love Magical Dreams TV advert.
“It’s been a really exciting venture to be involved with the creation of the Steffi Love Magical Dreams range,” commented Lott.
“It’s been a dream come true to have my own range of dolls.”
The Steffi Love by Pixie Lott: Magical Dreams range is now available at toy stores nationwide and costs from £3.99 to £14.99.
Each doll comes complete with a VIP invite code from Steffi and Pixie Lott, for children to unlock secret videos and fun games online at www.steffilove.co.uk.