SELFRIDGES: New toy shop announced

Selfridges is launching a toy shop in London store to boost Christmas sales.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

After four years out of the sector, Selfridges toy shop is set to return to the flagship London store in Oxford Street.

The shop will launch on August 7th in response to growing customer demand for the retail giant to stock toys. Selfridges is set to house the store for a six-month period each year to maximise sales over the Christmas period.

A number of well-known manufacturers and big-name brands are on board including Hasbro, Mattel, Playmobil and Tomy alongside an exclusive, limited edition range of toys, which will help to create news around the launch of the toy shop.

Michael Berry, Selfridges’ buyer said: “This Christmas is going to be really exciting with the launch of our initial collection of toys in store. From affordable stocking fillers for £4 to bigger and more luxury gifts such as the £43,000 Steiff Bear, you will be able to find it at Selfridges.”

The launch of the shop is being supported by a national PR campaign with London agency ZPR, which started with a press day last week.

Selfridges’ top ten Christmas toys:

Mattel’s Barbie Prima Ballerina
Steiff’s Bobby Bear Russet
Mattel’s Dora the Explorer Prance and Fly Pegasus
Hasbro’s Hulk Smash Hands
Hasbro’s Indiana Jones Roleplay Whip
Hasbro’s In the Night Garden Upsy Daisy in Bed
Schylling’s Retro Bake Set
Drumond Park’s Rubik’s Cube
Plan Toys’ Pull Along Wooden Snail
Wow Wee’s Wrex the Dawg

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.