Selfridges keen on toy space

Selfridges has opened its seasonal toy department and is eyeing up a permanent offering.
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The Oxford Street store has doubled its toy space from 2,000 square feet to 4,000 and has moved up to the fourth floor.

Toy buyer Michael Berry told ToyNews: "We basically wanted to offer some width to customers. The feedback we got from them was that it was a little too narrow.

"It’s been slowly growing year on year and I’d like it to stay all year round and keep it as a permanent toy offering,” he says.

The department has a wide mixure of ranges including retro toys and current hits such as Ben 10, Transformers and Barbie as well as a dedicated girls' space and a Hello Kitty concession.


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