Value sales rose 11 per cent for the month, together with the same increase in volume.
Only two super categories showed declines in October 2010 with action figures and games & puzzles down year-on-year.
Categories driving growth in the month were plush and building sets. These two top performers which grew by 28 per cent and 26 per cent respectively.
The toy market for the year-to-date has also now exceeded pre-recession sales (YTD October 2008) in both value and volume.
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