Sainsbury's Q1 sales rise 1.4%

Supermarket reports "good sales performance in a challenging market" and non-food growth.
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Sales at Sainsbury’s increased by 1.4 per cent year-on-year for the 12 weeks ending June 9th, 2012.

While comparable like-for-like sales rose 1.4 per cent, total sales for the quarter were up 3.6 per cent, or 3.8 per cent excluding fuel.

Sainsbury’s also reported that its non-food products grew faster than food, with the grocer enjoying its strongest ever sales week on clothing during the quarter. Its online business increased by 20 per cent.

The supermarket also opened 21 convenience stores during the quarter, while refurbishing eight outlets and making an extension to another.

“We have delivered good sales growth in the quarter, in line with our expectations, helping our customers to manage both their weekly budgets, and to celebrate special occasions,” said chief executive Justin King. 

“Over the quarter we maintained our outperformance of the market with 1.4 per cent like-for-like growth.

“Customers continued the habit of savvy shopping to save money in order to be able to treat themselves on special occasions, shown by strong sales in the lead up to the Jubilee celebrations. 

“Just as in 2011, the quarter was characterised by five bank holidays, a royal event and periods of unseasonal weather. 

“Consistent performance year-on-year puts our two year like-for-like sales growth at 3.3 per cent.

King added: “Looking forward, we expect the market to remain competitive. Universal appeal, supported by market-leading own label ranges, brand match and loyalty insight, ensures we help our customers to live well for less. We remain well placed to continue to outperform the market.”

ToyNews has contacted Sainsbury’s for more information on how toy sales performed for the supermarket.

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