Sainsbury's non-food sales continue to grow

Overall sales slow in Q4, but non-food shows growth at three times the rate of food.
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Like-for-like sales growth at the retailer fell to 1.7 per cent, compared with 6.2 per cent in the same period last year. The results signified the slowest growth for the retailer in five years.

Chief executive, Justin King said: “The last two or three years have been unusual, for 25 years we had low or no inflation.

"The growth that the majority of supermarkets have enjoyed has been hard-won, either from each other by growing their share of total food or other areas like non-food.”

Sainsbury’s went on to emphasise that store openings and an extension of its non-food ranges were sources of growth. 

The company said sales of non-food, where it has lagged behind Tesco historically, were growing at three times the rate of food sales.

Analysts said that this was below the rate observed in previous quarters, when sales for the sector grew at four times the rate of food sales.

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