Saban and Fisher-Price team for new Power Rangers Imaginext line

TRU bags exclusive US launch for May, followed by global retail roll-out later in 2015.
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Power Rangers Morphin Megazord.jpg

Saban Brands and Fisher-Price are teaming up for a new line of Imaginext products, inspired by the Mighty Morphin Power Rangers.

The new pre-school toy line will include a range of figures, villains, weapons, Zords and a giant Megazord with multiple levels of play and eight points of articulation. The epic Megazord also features a disc launcher, Ranger elevator, Command Center and villain jail, all in one toy.

All products will be available exclusively at Toys R Us stores nationwide from May, followed by a global rollout to additional retailers later in the year.

“Over the past two decades, the Power Rangers have proven to be a favorite in the hearts and imaginations of kids of all ages,” said Elie Dekel, president of Saban Brands. “We are excited to bring the Power Rangers franchise to a pre-school audience for the first time ever with the Imaginext brand.

"Fisher-Price truly understands the essence of immersive play for pre-schoolers and will bring the Power Rangers to life in a whole new way with this new innovative product line.”

Steve LaBella, SVP of marketing, Fisher-Price Preschool, added: “Saban’s Power Rangers has proven to be a powerhouse brand and kid-favorite for more than 20 years. Today’s parents actually grew up with the brand, and now we get to tap into Mighty Morphin Power Rangers nostalgia and debut an all-new Imaginext product line for this generation of pre-schoolers.”

The 2015 Mighty Morphin Power Rangers Imaginext product line will include: four Power Ranger Figure Pack assortments ($7.49); Zords assortment ($14.99); Battle assortment ($24.99); and Morphin Megazord ($59.99).


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