RETAIL PROFILE: Firebox

ToyNews spoke to internet retailer Firebox as it celebrates 10 years of dot-com growth.
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Firebox.com is celebrating its 10th birthday this year. What started out as an attic-run internet business in Cardiff has evolved into a multi-million pound venture.

The firm has made identifying the latest trends in consumer products its mission over the last ten years. It prides itself on bringing the latest gadgets, games and gifts to the market ahead of its high street competitors.

And, on entering its 10th anniversary year it is determined to maintain, if not better, the significant growth rates it has experienced, particularly in the last eight years.

Christian Robinson (pictured), managing director of the gifts and gadgets-fuelled business, believes it all comes down to the right mix of people, technology and products.

To read the full feature click here.

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