While UK retail enjoyed a third consecutive month of rising year on year sales in July, growth was much slower than expected at 11 per cent.
As we move into August, retailers are predicting disappointingly flat sales.
"Retailers reported an annual rise in sales and orders for the third month in a row, but the increase was far slower than firms had anticipated," commented Judith McKenna, Chair of the CBI Distributive Trades Panel and Asda Chief Operating Officer.
"The unprecedented poor weather for the time of year did not help, but retailers also expect conditions to remain tough during August. With consumer confidence weak and wage growth remaining sluggish, the longer term outlook for retailers remains challenging."
While many had hoped the Olympics would provide a boost to retail activity, this has not appeared to be the case so far.
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