BBC Radio 1 DJ Matt Edmondson is launching his first board game, Obama Llama, this month.
Edmondson has teamed with Linkee creators Big Potato to bring the game to market, and it will be available later this month at Firebox.com before launching at John Lewis in October.
Obama Llama features hundreds of weird and wonderful rhyming charades based around celebs, famous figures and fictional characters, be it Tom Cruise in his platform shoes, Piglet eating a Twiglet or Barack Obama riding a llama.
Players compete to describe rhymes in one of three different ways, with their teammates trying to guess as many as they can in thirty seconds.
The game is being supported by an extensive PR campaign fronted by Edmondson and spanning digital, print and broadcast media.
“I’m forever coming up with games concepts, whether they’re for TV or radio,” said Edmondson.
“Obama Llama came about one weekend and snowballed, with a friend and I batting celebrity rhymes back and forth on text. It was an obsession. We were trying to outdo each other with ridiculous rhymes day and night.
“I’m a massive fan of silly, sociable board games and quizzes so I ploughed weeks into turning the idea into a fully-formed game. After showing it to Board Game Club’s Lesley Singleton, she did some match-making with the Big Potato chaps and now here we are.”
Big Potato’s Dean Tempest added: “There was an instant spark when Matt came to show us Obama Llama in our Shoreditch cave, both with him as an inventor and the game itself.
“The concept had Big Potato written all over it and Matt’s energy and passion matched ours through and through.
“We were convinced it’d be a big hit for Christmas so we leapt into action right away, licensing the game from Matt, giving it a fresh lick of paint and the Big Potato gloss, and getting it into stores, all within a couple of months of that initial meeting.”