Quietest Easter in a decade: SPSL

Retail Traffic Index figures decline almost twice the predicted 5.2 per cent.
Publish date:
Social count:

Retail footfall across the Easter fortnight dropped by 9.2 per cent against the holiday break last year, according to analyst SPSL.

But when compared against the same calendar weeks of 2007, shopper numbers rose by a slight 4.7 per cent. Numbers also lifted on Good Friday by 4.1 per cent on 2007.

Dr Tim Denison, retail psychologist for SPSL (pictured), said: “All the cards in the pack have fallen against retail this Easter, making it the quietest one this decade. The combination of poor weather, a very early Easter and shortened school breaks over the traditional holiday fortnight; on top of the growing underlying financial pressures on the consumer put paid to any hope of buoyant Easter trading this year. Taking the two weeks as a whole, it was even quieter than we had predicted.

“Conditions remain very tricky. Retailers are constantly monitoring their sales and footfall figures to decide whether or not to stimulate trade with short-term price-cutting. Some have already chosen to go down that route, while others have elected to run clearance campaigns to offload seasonal stock. I have little doubt that this will be the busiest period for many a year for retail marketers and merchandisers, as they respond to increasing head office pressures to build turnover.”




Easter falling in March this year compared to April last year has boosted performance in the total traditional toy market. Value increased by nine per cent while volume sales grew by a staggering 17 per cent with average price declining from £5.56 to £5.21.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.