Pattni Imaginations has teamed up with Forbidden Planet. The cult memorabilia store will sell Pattni's new Rocky action figures in its chain of cult memorabilia shops, and on its website at forbiddenplanet.co.uk.
The 188mm action figures comes in four flavours, representing different Rocky outfits from the first four films.
For example, the Rocky IV version features the iconic film fighter in stars and stripes shorts with red gloves, white boots and an American flag accessory.
The Sylvester Stallone character has been the subject of six films.
Like Pattni's Match Stars figures, Rocky will have a movable head, shoulders, arms, waist, legs, knees and ankles.
Alex Carter-Jones of Forbidden Planet said: "As soon as we heard about this new figure we knew we had to stock it.
"Rocky Balboa is a hugely popular character and this figure will be an absolute must-have for fans of the movies, so we expect to be inundated with Rocky enthusiasts when the product reaches our stores."
Pattni Imaginations' MD Mayur Pattni said: “Having the figures listed at such a prestigious retailer as Forbidden Planet is fantastic news.
"We are already attracting huge amounts of interest in the product and now we can tell fans exactly where to go to get their hands on Rocky."