PAI in talks to buy board game giant Asmodee for €1.2bn

The €1.2bn deal is still subject to agreement and approval.
Publish date:

The private equity group PAI is in discussions to purchase the board game giant Asmodee for €1.2bn from its owner Eurazeo.

Asmodee is the owner of various board game IPs including Catan, Ticket to Ride and Takenoko, as well as acting as a distributor for Pokémon and Magic: The Gathering trading cards.

It also has a video games publishing division, Asmodee Digital, that is in the process of brining the company’s IP portfolio to PC, mobile and VR.

Last yea, revenue at the company reached €422 million.

PAI has said that it aims to support the existing management team and grow the business further through international expansion, both organically and via acquisitions.

Other plans include “diversifying the group’s main brands to other platforms.”

The acquisition is still subject to agreement and approval.

“We would like to thank Eurazeo for tis support over the last few years, during which we have grown to become one of the leading players in the games publishing and distribution space,” said Asmodee CEO, Stéphane Carville.

“We have been very impressed by the PAI team, their operational approach as well as their knowledge of the consumer goods industry globally, and we very much look forward to continuing our ascent in partnership with them.”


image001 (1)

Asmodee launches Black Mirror inspired board game Nosedive

The game is called Nosedive and takes inspiration from a singular episode of the series starring Bryce Dallas Howard. In Nosedive, players are challenged to create a ‘perfect’ life by collecting Lifestyle Cards, while avoiding any ‘dings’ to their Social Score.

Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019