Paddington Bear and Rainbow Designs have teamed up to celebrate the Queen's Jubilee at Hamleys.
The coveted Regent Street window space now features a British selection of Rainbow's plush, wooden and collectable Paddington Bear product, along with obligatory Union Jack bunting.
The window display will remain during the Queen’s Jubilee and until June 11th.
Inside the famous store, a four-foot Paddington stands atop a rotating stand, flanked by a selection of Rainbow Design’s toys. The area was officially opened by a customed Paddington Bear on May 25th.
Products on show include the best sellers Paddington in Union Jack bag, Mini Paddington in Union Jack Suitcase, Wooden Dominoes and a wide range of plush.
Rainbow Designs’ managing director Anthony Temple said: “We are delighted to help Hamleys celebrate the Queen’s Diamond Jubilee in such patriotic style. Hamleys and Paddington Bear are synonymous with London and the capital will certainly be in the spotlight as the world marks this momentous occasion.
“The window display looks fantastic and it’s great to have our Paddington products both in the window and in the new souvenir area, ready for all the celebrations that 2012 is set to bring.”
This time last year Rainbow Designs held a best of British event at Hamleys.