PxPixel
Over three million Frozen dresses sold in the US this year - ToyNews

Over three million Frozen dresses sold in the US this year

Disney reports that Anna and Elsa costumes lead dress up sales in Disney Stores across the US.
Author:
Publish date:
00efrozus.jpg

Over three million Disney Frozen Elsa and Anna dress up costumes have been sold at Disney Stores across the US in less than a year since launch.

Disney Consumer Products reports that the line is the latest property to join the firm’s list of blockbuster franchises.

According to the National Retail Federation’s 2014 Halloween Consumer Top Costumes Survey, an estimated 2.6 million children planned to dress up as one of the characters form the animated film this Halloween.

The studio also reports that the Frozen phenomenon ‘shows no signs of abating,’ with Elsa and Anna leading costume sales at all Disney store location in North America by double digits.

“The powerful connection families around the world have with Frozen and its characters is truly a phenomenon that has only continued to grow over the last 12 months,” said Paul gainer, executive vice president, Disney Retail, Disney Consumer Products.

“This holiday season, Disney Consumer Products has expanded product categories and doubled our presence at retail to meet strong demand for everything Frozen.

“The big Freeze looks set to continue.”

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.