Over three million Disney Frozen Elsa and Anna dress up costumes have been sold at Disney Stores across the US in less than a year since launch.
Disney Consumer Products reports that the line is the latest property to join the firm’s list of blockbuster franchises.
According to the National Retail Federation’s 2014 Halloween Consumer Top Costumes Survey, an estimated 2.6 million children planned to dress up as one of the characters form the animated film this Halloween.
The studio also reports that the Frozen phenomenon ‘shows no signs of abating,’ with Elsa and Anna leading costume sales at all Disney store location in North America by double digits.
“The powerful connection families around the world have with Frozen and its characters is truly a phenomenon that has only continued to grow over the last 12 months,” said Paul gainer, executive vice president, Disney Retail, Disney Consumer Products.
“This holiday season, Disney Consumer Products has expanded product categories and doubled our presence at retail to meet strong demand for everything Frozen.
“The big Freeze looks set to continue.”