Opinion: Virtual worlds and toy licensing

ToyNews? Inside Trader Steve Reece explores virtual worlds this month.
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Massive movie releases and TV programming on the right channels often shift massive quantities of toys.

However, the major new development in the way kids engage and immerse themselves in brands over the last decade has been the emergence of online virtual worlds.

Steve Reece asks if these online worlds are likely to continue taking the world of toy licensing by storm.

Read the full article here.

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INSIDER TRADER: Virtual worlds

ToyNews? Inside Trader, Steve Reece, is exploring virtual worlds this month and asks if they are likely to continue taking the world of toy licensing by storm?

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