OPINION: Should suppliers sell online? - ToyNews

OPINION: Should suppliers sell online?

The TRA Chairman offers his views on whether toy firms should sell direct to consumers.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

A growing number of manufacturers have operational B2C transactional websites. This raises a number of issues in the area of price and stock allocation.

With regards to stock allocation, some suppliers’ sites are showing full availability and this is an issue when retailers cannot obtain these items. For a large number of retailers it’s not just direct competition but clearly these preferential stock allocations give the manufacturer a clear advantage in the area of stock availability.

To read the full opinion, simply click here.

Related

Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.