OPINION: Should suppliers sell online?

The TRA Chairman offers his views on whether toy firms should sell direct to consumers.
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A growing number of manufacturers have operational B2C transactional websites. This raises a number of issues in the area of price and stock allocation.

With regards to stock allocation, some suppliers’ sites are showing full availability and this is an issue when retailers cannot obtain these items. For a large number of retailers it’s not just direct competition but clearly these preferential stock allocations give the manufacturer a clear advantage in the area of stock availability.

To read the full opinion, simply click here.


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Copyrights Group

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.