OPINION: Should suppliers sell online?

The TRA Chairman offers his views on whether toy firms should sell direct to consumers.
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A growing number of manufacturers have operational B2C transactional websites. This raises a number of issues in the area of price and stock allocation.

With regards to stock allocation, some suppliers’ sites are showing full availability and this is an issue when retailers cannot obtain these items. For a large number of retailers it’s not just direct competition but clearly these preferential stock allocations give the manufacturer a clear advantage in the area of stock availability.

To read the full opinion, simply click here.

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