OPINION: National coverage needs local effort - ToyNews

OPINION: National coverage needs local effort

This month, Grant looks at how retailers can make the most of publicity opportunities.
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Particularly since Woolworths closed down, there are now a huge number of opportunities for retailers to increase their sales, and Dream Toys is one such opportunity.

But the question is, are retailers ready to make the most of the potential opportunities for increased publicity and awareness that Dream Toys generates, and turn them into sales?

The TRA puts a lot of effort in getting product before the public through many different mediums – press, TV, radio.

To read the full column, click here.

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National coverage needs local effort

Particularly since Woolworths closed, there's now a huge number of opportunities for retailers to increase sales, and Dream Toys is one such opportunity. But the question is, are retailers ready to make the most of the opportunities for increased publicity and awareness Dream Toys generates, and turn them into sales?

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