OPINION: Is retail slowing the recovery?

Are TV-dominated retail marketing plans slowing up the pace of recovery in the market?
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It is entirely feasible that the retail sector has contributed to the slow pace in the recovery of the toys and games sectors by insisting on their suppliers' marketing strategy says Patrick Steel, key account manager at kids' magazines and comics specialist Titan Publishing.

To read the rest of Patrick's thoughts on TV ad spend click here.


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