OPINION: Is retail slowing the recovery?

Are TV-dominated retail marketing plans slowing up the pace of recovery in the market?
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It is entirely feasible that the retail sector has contributed to the slow pace in the recovery of the toys and games sectors by insisting on their suppliers' marketing strategy says Patrick Steel, key account manager at kids' magazines and comics specialist Titan Publishing.

To read the rest of Patrick's thoughts on TV ad spend click here.


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Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.