Any new toy that wants to get its product into retail needs to appreciate that they will not be alone.
Retail buyers are inundated with calls from start-ups, inventors and product designers, almost daily. To get noticed you really need a compelling reason why the retailer should invest time in seeing you.
To achieve this you need to have a product that really stands out from the crowd, which represents a clear commercial proposition, and you need to demonstrate that you have a thorough appreciation of the retailers’ business objectives, and, how through selling your product to their customers, they will meet those objectives.
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