OPINION: How to sell to toy retail

Clare Rayner explains what start ups can do to get their products stocked on shelves.
Author:
Publish date:
10_clare-rayner.jpg

Any new toy that wants to get its product into retail needs to appreciate that they will not be alone.

Retail buyers are inundated with calls from start-ups, inventors and product designers, almost daily. To get noticed you really need a compelling reason why the retailer should invest time in seeing you. 

To achieve this you need to have a product that really stands out from the crowd, which represents a clear commercial proposition, and you need to demonstrate that you have a thorough appreciation of the retailers’ business objectives, and, how through selling your product to their customers, they will meet those objectives.

Read the full opinion piece here.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

11_clare-rayner.jpg

How to sell to toy retail

It?s certainly not simple for inventors and new toy brands to make an impact on their own. Clare Rayner explains what they can do to get their products stocked on shelves.

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019