'Online to overtake store sales by 2019,' says John Lewis

The department store chain has ploughed £500m into its online operations in preparation for internet sales takeover in just four years.
Author:
Publish date:
Social count:
0
0 0johnlewis.jpg

John Lewis has ploughed £500 million into its online operations as it predicts internet sales to overtake its store takings in just four years.

The department store chain has invested in a programme to add hundreds of recruits to its IT department by the end of 2018 as online demand for products continues to soar.

Having seen online sales surge by 13.6 per cent in the week to December 5, compared with the same period last year, John Lewis managing director, Andy Street expects internet sales to overtake store sales in 2019, a year ahead of his original forecast.

Total sales at John Lewis last year hit £4.1 billion.

“This has not blown our assumptions out of the water, but it has moved them forward,” said Street. “It’s very reassuring because it endorses everything we are doing.”

The investment will include the completion of state of the art warehousing and investment into information technology that will improve systems, forward planning, analysis of shoppers and their buying habits, providing what Street calls a ‘seamless journey’ for customers, reports This Is Money.

Street estimates that more than 500 IT professionals would be recruited to work in the company’s head office in London’s Victoria, taking the total employed in IT to more than 2000.

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.