Online competition and tight margins force Honiton Toy Shop to close

Tight profit margins have also been blamed for the family-owned business’ decision to shut up shop, a move that has prompted an outpouring of support from Honiton locals.
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Continued competition from online sellers has forced the owners of The Honiton Toy Shop to the decision to close the 25 year old business.

Tight profit margins have also been blamed for the family-owned business’ decision to shut up shop, a move that has prompted an outpouring of support from Honiton locals.

Pam Beckett, who has run the store since its opening on December 1, 1985, said: “We have actively been trying to increase trade in the last year, but it is more and more difficult to compete with online sellers.

“We sat down as a family and said if we continue trading, will it be a viable business? We took the decision as a family to go out on a high.”

Beckett has said that trading today compared to the 80s is ‘completely different,’ and that parents’ and children’s attitudes have changed towards traditional toys thanks to the popularity of gadgets, tablets and phones.

“Back in the day we used to have a yo-yo surgery where kids could com and get their strings replaced and swap yo-yos,” she said. “Children would also come into the shop in the lunch breaks and after school to buy and swap Pokémon cards. We used to have a great deal of fun with that, but it is no longer happening.”

The team at Honiton Toy Shop: Pam, Mark Beckett and Jenny Beckett and Velda Fowler have each thanked the family and friends who have contributed towards the success of the store. 

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