Olympics boosts John Lewis' toy sales

"The feel-good factor of Team GB's medal success has had a direct impact in uplifting sales."
Author:
Publish date:
5_john-lewis-200.jpg

John Lewis’ weekly sales rose 22.4 per cent year-on-year thanks to strong performances from Olympic merchandise.

The retailer said official London 2012 merchandise sales leapt 51 per cent week-on-week, during the week ending August 4th. It cited gifting, including toys as a key area of growth. 

“A remarkable week of success in the 2012 Games matched our flying start to the new half year,” read a statement. “Compared to a year ago, the milder weather, new ranges and sporting activity have all driven demand.

“Undoubtedly, the feel-good factor of Team GB's medal success has had a direct impact in uplifting sales, not only in our London shops but also in our branches throughout the country - certainly a great way to start the new half year."

Read the full story on Licensing.biz.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019