NPD Group has revealed that Toys R Us will be joining its Toys Retail Panel in the UK.
From the end of this summer, NPD will now add six additional retailers to its already 19-strong retail panelists, providing POS data for all major toy categories.
As well as TRU, department stores Debenhams and John Lewis, plus High Street outlets Next and Wilkinsons and online specialist Play.com will bolster the panel.
"We are delighted that these prominent retailers have agreed to participate in our panel," said Jez Fraser-Hook, director of NPD's UK Toy service. "The addition of these six new retailers, including the largest toy specialist in Europe, Toys R Us, will add significant value to the information we report from our retail panel, and provide the industry with its most detailed view of the market to date."