Baby specialist Kiddicare has hired Joe McManus as Branded Toys Buyer.
He joins the team from Rakuten Play.com where he spent two years in the buying team, with a focus on toys.
McManus previously held positions at Tesco and JD Williams.
Kiddicare is a physical and online retailer which is owned by Morrisons. It wants to open ten superstores by the end of this year.
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