New deal site promises up to 90% off toys

P'Kolino, Melissa and Doug and other brands already on board with The Little Deal.
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A new toys and nursery deals website for mums has emerged.

Titled The Little Deal, it will offer mums a host of products with up to 90 per cent off. A new sale will launch each day.

Brands already on board with the site include OrganicZoo, Melissa and Doug, Janod and Kozi Kidz, as well as the UK distributors of P'Kolino toys.

The Little Deal founder Ameeta Virk said: "I wanted to ensure The Little Deal gave mums something special, products they really wanted but that wouldn’t break the bank, and I am thrilled to say we have achieved this. The best part is that we have stayed true to our values and are working with like-minded brands.

"I wanted my business to give something back and am pleased to be able to donate a portion of our profits each year to a charity focused on children’s well being."

Retailers can contact the site by emailing

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