New Argos campaign will focus on Order-and-Collect service

The catalogue retailer will target internet-savvy shoppers with a £4 million TV campaign.
Publish date:
Social count:

Argos' summer marketing drive will highlight the convenience of being able to order online and get the goods on the same day, without having to wait for the postman.

Karen MacLachlan, marketing director, said that Argos holds a major competitive advantage with "over 750 stores throughout the UK, typically within 10 minutes of customers’ homes."

She added: "Argos is selling in a hugely dynamic shopping environment. Bricks and clicks are inextricably linked."

Earlier this year, research from pwc revealed that Argos was Britain’s most-popular ‘multi-channel’ retailer, with shoppers citing the reserve and collect facility as a useful service.

Despite suffering a 9.6 per cent sales drop in Q1, Argos' toy business grew over the period.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.