Argos' new chief exec John Walden has spoken about his first visit to the retailer's stores four months ago.
The American suggested that the Argos 'customer experience' might be due for an overhaul and said he would consider closing some of the retailer's 750 stores.
Walden, who has never worked in the UK before, said: "I will certainly look hard at the store franchise and how we use the stores both from a customer experience standpoint in terms of convenience and speed, but also how else can we use the stores strategically."
Speaking about the customer experience, he said: "My first reaction was that it was unusual. But it was pleasant to see so many customers milling around, browsing the catalogues. There was a lot of activity. But I see opportunities to make the customer experience better."
Walden’s has experience at Sears and Best Buy, where he held a number of different roles and took charge of the electrical retailer's online arm.
Over Christmas Argos saw its sales drop 8.8 per cent.