This month, our mystery shopper headed to Nottingham to test out the toy stores.
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While looking for a creative toy for a boy aged ten, Mystery Shopper visited five stores in the Nottingham area including Modelzone, Forbidden Planet, Gee Dee Models, John Lewis and Rob Roy Wooden Toys.

To find out how they fared, simply click here.




In a new regular feature, our Mystery Shopper will travel the UK to test toy retailers. Shops are judged on customer service, layout, range, price and overall experience. This month we visited East London with a budget of £20 to find a gift for an eight year-old boy.

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MYSTERY SHOPPER: Online indie special

Previously, Mystery Shopper went online to evaluate the websites of the UK?s biggest toy retailers. This time, our mystery punter is taking a tour of the web?s independent online toy shops, in search of a role play toy for a boy aged three. Our budget is just £15, including delivery.

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Mystery Shopper: Worcester

This month, ToyNews’ Mystery Shopper puts five toy shops in this midlands city through their paces to see if this quiet town could offer up a top-shelf shopping experience on par with southern city High Streets.

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Mystery Shopper: Bath

This month ToyNews’ Mystery Shopper heads to scenic southwestern town Bath. With no time to relax in the world-famous Roman Baths, we got to work visiting as many toy shops as we could find, and the verdict is...


Shopper levels rise

Retail Traffic Index figures confirm footfall was up year-on-year during Christmas week and in the post-Christmas sales period.

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