TV personality, celebrity mum and children's fashion designer, Myleene Klass officially opened the biggest Mothercare store in the UK yesterday.
The 30,000 square foot outlet in Edmonton, North London has been designed to reflect customer needs. It includes a 'mumspace' zone for parents to bond with their toddlers, a 4D ultra-sound scanning studio, the chain's first in-store Costa Coffee and staff equipped with iPads.
It also houses the UK's largest 'buggy park' - an area covered in simulated grass, mini-bricked hill with curbs and steps, and a pebbled path to allow parents-to-be to road test the latest prams and buggies before they buy.
The Myleene Klass Baby K clothing and product range is also available, while Jools Oliver's Little Bird collection launches at Mothercare on August 17th.
"We have listened to what mums want and have started to implement changes right across the Mothercare offering, improving our product range, re-establishing our value and improving the convenience of the shopping experience," said Simon Calver, Mothercare's chief executive. "The Edmonton store has been designed to give everything a new mum needs in one place and we look forward to rolling our further updates across the rest of the Mothercare estate."
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