My Lookalike Doll lands £100k deal with Hamleys after Dragons' Den rejection

The mother and son duo were told their range of dolls made to look like their owners was not a viable business.
Publish date:
Social count:

A mother and son toy making duo has secured a £100,000 deal with Hamleys, proving the BBC’s Dragons' Den naysayers wrong.

The team behind My Lookalike Doll, a range of dolls designed to emulate the appearance of their owner, took to the BBC show with the hope of securing investment.

In search of £75,000 investment, Tracey and Keiran Cannon were instead told that their business was unviable and were advised to quit.

However, the partnership has now landed a £100,000 deal with toy retailer Hamleys, who has ordered the range in time for Christmas.

“Going on Dragons' Den was absolutely devastating – one of the most humiliating experiences of my life,” said Cannon.

“But the rejection by the Dragons made both of us even more determined to succeed, whatever the odds.”

Hamleys made an initial order of 100 dolls and outfits, which all sold out. The retailer then ordered 500 more, telling the My Lookalike Doll team that it would need at least another 500 by Christmas.

“The whole order is around £100,000 and they’re worried we won’t be able to make them fast enough,” Cannon told the Daily Mail.

“The buyer had no idea about Dragons' Den,” she added.

“We are delighted that our toys are stocked in such an amazing shop.”



Inventor focus: Dragons' Den

It’s one of the more daunting ways of getting a toy to market, but Dragons’ Den gives toy inventors opportunities for funding, advise and exposure. Billy Langsworthy talks to those who survived the Den.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.