Mrrosions embarrassed over ABC blocks - ToyNews

Mrrosions embarrassed over ABC blocks

Granny Suzanne Toulson finds a series of spelling mistakes on educational toys from the retailer.
Publish date:
Social count:

The learning toy, made in China, includes 26 blocks, one for each letter of the alphabet and a word that starts with that letter.

However, Toulson noticed after she had bought the toy that the Y block misspelled yacht as yatch and the U block said umbrella should be spelt as umberlla.

Suzanne, who had planned to give the blocks to nine month-old granddaughter Millie, said: "There are only 26 words on these toys. You'd think they'd be able to get them all right.

But when the error was pointed out to Morrisons, she was told the bricks would remain on sale until stocks ran out.

Toulson explained: "When I contacted their customer services, they told me that new stocks were on their way but they were not going to withdraw the ones with mistakes but let them 'fizzle out' instead.

"I couldn't believe their attitude. I have been back to my local store and there are at least a dozen toys on the shelves which still have the same mistake."

Morrisons' decision has since been reversed however. "The children's soft blocks have been withdrawn from sale in all stores," said Morrisons. "Customers can return the products to store for a full refund. She said the matter was now being taken up with the suppliers.



New kids on the block

At any one time, there is likely to be a number of start-up companies entering the toy industry. Katie Roberts chatted to a few of these ?first-timers? to find out about their experiences so far.

Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.