MPs party at The Entertainer

The retailer celebrates its involvement in the Geared for Giving campaign with politicians.
Publish date:
5_The Entertainer MPs.jpg

The Entertainer welcomed 26 Members of Parliament to its stores to celebrate one year of being part of the Geared For Giving campaign.

Each store carried festive promotional messaging and ran a cake baking competition. Local MPs attended the events and subsequently used social media channels and their own websites to make their constituents aware of the tax efficient scheme.

Managing director Gary Grant said: "Over the last twelve months our staff have really risen to the challenge and over 25 per cent now give to charity each month through our Workplace Giving scheme.

"However we know that there is still poor understanding of the benefits of giving to charity from your pay and we wanted to go the extra mile to further the aims of the Geared For Giving Campaign. It made perfect sense to use our stores to spread the message nationally and our staff are the ideal ambassadors as they are have a real understanding and actively support the scheme."

Peter O’Hara managing director of Workplace Giving UK who funds the Geared For Giving campaign said: "We know that a creative approach always pays dividends and The Entertainer’s baking extravaganza together with tea parties for MPs ensured a wave of local press coverage, twitter activity and online coverage all delivered for a minimal cost and a maximum impact for charity."

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.