Mothercare UK sales slide

International sales exceeded UK revenue for the first time in the first quarter.
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Worldwide network sales for the retailer rose by eight per cent, international sales were up by 20.3 per cent, while UK like-for-like sales fell by 4.1 per cent.

The retailers website continued to perform well, with Direct in Home sales up 13.7 per cent.

Chairman Ian Peacock seemed unconcerned about the decline in UK sales, though and said:

"Our strategy of focusing on the global expansion of the Mothercare and Early Learning Centre brands, whilst restructuring the UK business through our property strategy, continues to deliver results."

Peacock said the UK retail environment remained challenging and that the firm was trading against strong first quarter results.

The firm will continue to plan cautiously for the remainder of the year and will invest further margin in its customer offer, while it continues to implement cost savings and property restructure.

Peacock continued: "Direct delivered double-digit sales growth, reinforced by the recent launch of a new website for the Early Learning Centre.

"Our new wholesale channel will be boosted by the partnership with Boots announced in February. We have also today announced the acquisition of the Blooming Marvellous brand and trademark."

International sales at the retailer were boosted by strong growth in Eastern Europe, the Middle East, Asia and Australasia.


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