Mothercare sales up in Q2

Mothercare has issued its results for the second quarter and the first half ended October 10th.
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Total group sales for the first half increased by 8.2 per cent and UK like-for like sales were up 4.1 per cent. Total UK sales rose by 2.6 per cent and direct in home sales were up 14.4 per cent.

International retail sales rose by 27.3 per cent and international like-for-like sales were up one per cent.

In the second quarter, total group sales were up seven per cent, UK like-for-like sales rose by three per cent with total UK sales up by two per cent. Direct in Home sales increased by 11.3 per cent and international retail sales rose 23.2 per cent.

Internationally, the retailer has opened 62 new stores in the first half, which is on track to meet its target of 100 new overseas stores in the year. New openings include a fourth store in China, and the retailer plans to launch Mothercare in Australia and the Early Learning Centre in South Africa during the second half.

Ben Gordon, chief executive said:"Our multi-channel UK business recorded positive like-for-like sales growth for the seventeenth consecutive quarter, helped by the performance of direct and the success of the Early Learning Centre inserts in larger Mothercare stores.

"In September we announced the acquisition of the remaining 50 per cent of, the rapidly growing social networking site for parents.

"This strong trading performance has offset the increases in costs arising from the continuing weakness of Sterling, pensions and share based payments. Whilst the economic environment remains uncertain, our first half performance and the strategic initiatives we have taken give us confidence for the rest of the year."


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