Mothercare appoints agency for ad assault

Mothercare has appointed ad agency Bartle Bogle Hegarty for a new one-off campaign.
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According to the story in Marketing the work will centre on the brand's plans to move upmarket to challenge rivals such as Mamas & Papas.

The retailer's main advertising account, currently held by St Luke's, is also under review. BBH's appointment is a separate one-off project.

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