Mothercare and the Early Learning Centre have joined the slew of retailers discounting toy prices to drive festive sales.
The Early Learning Centre is offering 50 per cent off a number of its own-brand, ELC toys, as well as Leapfrog, Mega Brands, Creativity International, HTI and many more.
The sale also stretches across a number of categories including role-play, construction, electronic learning, games and more.
Mothercare has also discounted a number of toys for younger children by 50 per cent, mainly focussing on ELC and Mothercare own-brand toys, but also including Leapfrog and Baby Einstein products.
The promotion at mothercare covers baby toys such as rattles, vehicles, role-play and even plush.