Mothercare accelerating overseas expansion

Retailer increases store opening plan to 175 international outlets in 53 countries.
Author:
Publish date:
Social count:
0
5_184_4792_mypictr_300x300(3).jpg

The firm is particularly targeting India, and has raised its profitability target for international stores.

It expects its total overseas network sales to double to £1bn ($1.6bn) by 2014.

As well as expansion in many of its existing 53 markets, Mothercare said it had identified Latin America, Scandinavia, Japan, South Korea, Vietnam and North Africa as areas for future growth.

It will open 175 overseas stores in its 2010-11 financial year, up from a previous target of 150, and 150 a year from 2011-12 onwards, up from a previous 100. The move will increase overseas selling space by about 15-20 per cent a year.

The firm said it would have 70 stores in India by March, and would increase that to at least 200 by March 2015.

It is also targeting a 20-30 basis point increase in international profit margins per year, up from its previous goal of 10-20 basis points.

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.