Morrisons toys to benefit from new clothing label

Grocer believes new Nutmeg Kid's line will 'draw more customers into stores' and drive toy sales.
Author:
Publish date:
5_hit-entertainment.jpg

Supermarket Morrisons expects toy sales to continue to rise, thanks to the new Nutmeg kids’ clothing line.

The grocer believes the range will draw more customers into stores, who will also pick up toys.

“The launch of Nutmeg makes this an exciting time for Morrisons’ customers,” toy buyer Marc Dean explained to ToyNews.

“As the kids clothing range should appeal to younger families, we in toys stand to benefit from the increased footfall.

“We had a fantastic Q4, and this trend carried on into Q1. With virtually no Christmas toys carried over to markdown, we have traded very profitably.

“A good start to sales of outdoor toys is key to trading well in this period, and really takes pressure off our sell through targets.”

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019